They came to us with a clear goal: Increase their profile, spread the word on their awesome nutritious product range and increase organic search traffic to their website.
But how do you help a superb brand that’s been burned by bad SEOs in the past?
Before this year, ProDog Raw had experienced some less than fruitful SEO advice and had never considered working with an SEO agency that had partner networks in Digital PR.
Like many direct-to-consumer (D2C) start-ups who just don’t have the time and resource to properly underpin a marketing strategy with the all-important D2C SEO plan, their digital marketing focus was primarily spent on paid media spots (Google Ads, Social Media Ads) and their own website digital creative.
Over a six-month timeline, we achieved:
- ProDog’s goal to rank on page one for key search term ‘raw dog food’ for the first time in company history (started project at bottom of page three).
- 100+ links from Digital PR activity.
- Doubled year on year organic traffic (as of Jan-Aug 2021).
- Claimed position one for ‘raw food calculator’ and ‘raw dog food calculator’ search terms.
SEEDED Digital and Radioactive PR successfully provided a seamless integration between PR and SEO which ultimately led to ProDog Raw achieving something it never had – page one of Google for its key search term – alongside exceeded all other set objectives.