Why is SEO important to the success of Start-ups?

Having a strong online presence is important for any brand, but for start-ups it's essential. A low cost channel to connect directly with your customer, organic search should be part of your digital marketing plans. We explain why.

There are millions of websites across the UK - many of them start-up brands attempting to infiltrate the digital market place. As a startup, you're dealing with a lot of competition when it comes to establishing yourself digitally and as a likely wearer-of-many-hats, sometimes it's easier to kick a full integrated digital marketing strategy into the long grass.  

In reality, it has never been more important for you to ensure that you make your mark online - and SEO should be a big part of any digital marketing strategy.

At Seeded Digital, we advocate the importance of a solid search engine optimisation strategy to boost and support your direct-to-consumer (D2C) online commerce plans.

So why is SEO important to the success for Start-ups?

Having a strong online presence is important for any brand. It’s your hub, your platform to shine and shout about how awesome you, and the products you sell, are.

Your customers expect to find you online and want to browse your products within a website that doesn’t require a degree in maze solving to unravel where your web shop is, where they can find out important information about you and your business and purchase and contact you.

You can be a small, local business, or a national brand scaling up. Your digital presence really does define you, helps you create brand awareness and increases your reach to potential customers. Even before the COVID-19 pandemic, SEO was important to businesses as a key component of becoming searchable on Google and driving sales through organic (free!) sales channels rather than relying only on (expensive) Google Ads or Facebook advertisement to drive traffic.

Now, more than ever, businesses are moving online or rapidly evolving their digital web shops. The marketplace has become a very busy place, so you need to be found not just through paid advertisement (which can be expensive and becoming a lot harder to target and generate leads from). 

SEO can help!

Remind me again.. what is SEO?

SEO is the process of optimising your website for search engines (Google) to make sure your content and products are found by users searching for related search terms. It affects the visibility of your website or web page in the search engine results page (SERP) which is the list of organic search results underneath the paid for advertisement spots.

The goal of SEO is simple: Make it easy for people to find and interact with your brand and product, without you having to pay for direct inbound leads.

Google uses its own algorithm to determine what pages to list and rank for a search query. SEO is a unique set of techniques to tap into that search intent and get pages ranking higher.

Unlike paid advertisement, it is a slower process and a latent payoff, but done right, you’ll be amazed at the results. Investment in SEO at the start of your businesses journey will help you build digital real estate for your company that will yield larger traffic and revenue numbers further down the road.

Unfortunately, a lot of companies don’t understand or don’t realise the importance of SEO as part of their broader digital marketing strategy. Instead, they opt for a do-it-yourself approach without the proper technical research and analysis to provide the right actions. In the end, they don’t see any results and so think SEO is a waste of time.

It isn’t…

We understand that Start-ups generally operate on lean budgets, but that doesn’t mean you should take shortcuts with your approach to SEO and organic search.

Google is one of the best ways for customers to find new products or services, meaning SEO is key for your business! Rank high on Google and not only will you receive more organic website traffic to your product pages but it builds credibility for your brand as the search engine thinks your website is relevant for the search terms used and that your site is trustworthy (See EAT - expertise, authority and trustworthiness)

You can learn more about this by checking out our article D2C SEO for Decision Makers.

1. It helps you better target and reach your audience

One of the main reasons why SEO is so important for startups is that it helps you reach your target audience. After all, there’s no point in having a website if nobody is going to see it.

And while there are many different ways to generate traffic, SEO is one of the most effective and sustainable methods. By optimising your site for search engines, you’ll make it easier for people who are looking for what you have to offer to find you.

Writing SEO-friendly product descriptions can be a great way to give your startup an edge over your competitors. It creates a more seamless user experience: A well-optimised website not only helps you attract visitors, but it also helps you keep them on your site.

This is because a website that is easy to navigate and find information on is more likely to keep people’s attention. On the other hand, a website that is difficult to use will often result in people leaving quickly. By optimising your site for search engines, you can make it more user-friendly and increase the chances of people staying on your site.

2. It gives you a competative edge

Startups always have to be aware of their competition, and SEO can give you a big advantage. If your competitors are not optimising their sites for search engines, then you’ll have a much better chance of ranking higher in search results.

This can help you get more traffic and ultimately, more customers. 

3. It's cost-effective

One of the great things about SEO is that it’s a very cost-effective marketing strategy. It is significantly cheaper than pumpring cash constantly into Paid Advertismenr spots because you don't rank organically. And while it does take some time and effort to optimise your site for search engines, it’s generally a much less expensive process than other marketing initiatives. 

4. It helps build your credibility and reputation

In order for people to buy from you, they need to trust and believe in your brand. And one of the best ways to build trust is by appearing in search engine results.

When people see your site on Google or Bing, they’ll automatically assume that you’re a credible and trustworthy business. This can go a long way in converting visitors into customers.

5. It will lead to more sales and profits!

Your goal is to generate more sales and revenue. And SEO can definitely help you achieve this goal. By driving more traffic to your site, you’ll have a better chance of converting visitors into paying customers. Plus, as we mentioned before, SEO offers long-term results, so once you’ve achieved a high ranking, you can enjoy a steady stream of organic traffic that can lead to more sales and revenue for your startup.

So in conclusion...

Not having the right SEO plan in place means you could almost be undetectable on Google and hidden from your target audience. SEO is one of the most powerful digital marketing tools available for start-up businesses and should be part of your growth strategy.

We completely get the want and need to see instant gratification of website traffic and immediate
results that paid advertisement can deliver.

SEO is a marathon not a sprint. But it is worth investing in.

Your future selves will thank you :)

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​About Seeded Digital

We're a small and fiercely independent search marketing agency with our own unique way of doing things. We enjoy working with like minded start-ups, scale-ups and SME’s who prioritise getting things implemented and getting results. We're based in London and service clients UK-wide.