We understand that sometimes B2B companies lack the individual areas of expertise to translate and execute their marketing plans into reality via their digital channels. This can be particularly acute for B2Bs when it comes to marketing budgets vs return on investment (ROI).
In other words, marketing budgets can be tight and in B2B environments their calculation is hawkishly driven by ROI. That means doing something for the first time, or ramping up resource and effort can be a little bit chicken and egg - sorry, no gardening pun on that one! Essentially you need to be able to say what's going to happen before you've tested it. That's problematic because the process needs data-backed hypothesis, implementation, testing and then iteration to improve. In B2B, you're also dealing with lower search volumes, so picking what to go with and being able to discern success is super important.
Working with Seeded gives you access to the right level of digital marketing expertise and resources to make sure you achieve your goals and deliver your strategy. Once we've helped you review your digital marketing strategy, budget, resource structure and bandwidth, we can then be flexible with our involvement in the digital initiatives you need support with.