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SEO for direct-to-consumer e-commerce SMEs

In the crowded world of e-commerce, it can oft seem like an Amazonian rain forest, with its high canopy blotting the sun and stunting your growth. At Seeded Digital, we believe your e-commerce website is a garden packed with potential, regardless of size. We'll help you find your place in the sun and how to grow strong in a land of Amazonian giants.

Why e-commerce SEO?

In the diverse field of digital marketing, SEO can be the sunshine that helps your online shop-front bloom. It’s not just about being seen; it’s about being discovered by the right people at the right time with that intent to buy. Whether you're using Shopify, WordPress with WooCommerce or something else, our bespoke e-commerce SEO services will ensure your products don’t just sit on the digital shelf but stand out to be picked from the pack. 

Our growth plan: from soil to sale

1. Soil analysis (SEO audit):

Every fruitful harvest begins with understanding the quality of the soil. We start by digging deep into your website, analysing its current SEO health, identifying weeds (SEO issues), and understanding the ecosystem (your market and competitors).

2. Planting plan (topics, entities, keywords, PAAs and competitor pages):

Using our green thumbs and sophisticated tools (including the latest iterations of available AI assistants, third party and in-house software), we root around your important topics and their associated "entities" and hence arrive at the optimal structure of information (by topic) and the formats to house it (e.g. article, guide, category, product etc). By approaching the problem by topic and sub topic, instead of keyword by keyword or product by product, it allows us to see the wood for the trees and cross into the fertile ground that is topical authority.

To achieve that, we interrogate Google's search results by "whole topic" rather than isolated vanity keywords. By doing so, we come to understand all the questions and answers Google pushes users to look at (including which are the most important and prevalent), and which competitor pages are winning and being rewarded overall - for a given topic. That level of data and intelligence is what you need to create your garden of opportunity.

3. Nurturing growth (on-page SEO and content strategy):

With the right ideas planted, we focus on nurturing. This involves creating and optimising your website’s structure, product categories and product pages, as well as the supporting content you need to fully demonstrate experience and expertise (part of Google's E-E-A-T paradigm for quality content: experience, expertise, authoritativeness and trustworthiness). It's all part of your living, breathing hub and spoke ecosystem.

4. Cultivating reach (off-page SEO):

No plant grows in isolation. We extend your digital roots through strategic link-building, enhancing your site’s authority and ensuring it’s represented as a leading source of information and product within your industry.

5. Regular pruning and husbandry (on-page and technical SEO):

Just as a garden needs regular care, your website needs continuous optimisation. We tackle technical issues that could hinder growth and ensure our content mix stays healthy - adding to it when we need to, and exploring where else we could grow.

6. Harvesting insights (analytics and reporting):

How will you know when to stop and smell the roses? We provide detailed reports on your SEO performance, offering insights into indexation, rankings, visibility, clicks and purchase conversions. This data allows us to refine our strategy and tactics, ensuring that your business continues to grow and adapt in the ever-changing digital landscape.

Why choose Seeded Digital for your D2C SEO?

Expertise in e-commerce:

We specialise in e-commerce SEO for SMEs. We understand the challenges that face SMEs selling direct to consumer, and we know how to win.

Bespoke strategies:

Like a tailor-made suit, our SEO approach is custom-fitted to your business needs. Our strategies are road-tested and constantly being adapted to incorporate new technology and a constantly changing search environment.


Our goal isn’t just to increase traffic; it’s to cultivate an online presence that leads to real, sustainable growth for your business.

Ready to grow?

In the digital marketplace, visibility is the difference between thriving and merely surviving. At Seeded Digital, we’re not just SEO experts; we’re growth enthusiasts committed to helping your business flourish. Ready to see how far your e-commerce site can go? Contact us today, and let's get growing:

Talk to us about your D2C e-commerce website


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