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SEO for business-to-business lead generation clients

Rates for B2Bs

£750 a day

We offer a fully managed service.

Your project will be scoped with the expertise you require, in a transparent way... think greenhouse.

Our philosophy for B2Bs

We understand that sometimes B2B companies lack the individual areas of expertise to translate and execute their marketing plans into reality via their digital channels. This can be particularly acute for B2Bs when it comes to marketing budgets vs return on investment (ROI).

In other words, marketing budgets can be tight and in B2B environments their calculation is hawkishly driven by ROI. That means doing something for the first time, or ramping up resource and effort can be a little bit chicken and egg - sorry, no gardening pun on that one! Essentially you need to be able to say what's going to happen before you've tested it. That's problematic because the process needs data-backed hypothesis, implementation, testing and then iteration to improve. In B2B, you're also dealing with lower search volumes, so picking what to go with and being able to discern success is super important.

Working with Seeded gives you access to the right level of digital marketing expertise and resources to make sure you achieve your goals and deliver your strategy. Once we've helped you review your digital marketing strategy, budget, resource structure and bandwidth, we can then be flexible with our involvement in the digital initiatives you need support with.

We help B2Bs with these sorts of questions

  • How do I identify the right channels to invest in for my target business audience?

  • SEO, content, PPC, social, display, native, programmatic, email... how does it all fit together and how do I measure the value to the business?

  • How do I make content measurable and demonstrate its effect on the bottom line to our stakeholders?

  • We are investing a lot in audience database development. How can we effectively use digital channels for data capture?

  • What's the best social media platform for my business and how do we measure our impact? 

  • Content marketing, content strategy, content production, content distribution, content content content... what's the deal and is it really worth the trouble?

  • We are over reliant on email marketing. How can people find us organically? 

  • Am I getting value from my current agency? Is there another way? 

  • Why are my competitors beating me in organic search for my main key terms?

  • Am I trying to rank for the right keywords in organic search, or is there another way?

  • I'm a newer business, how do I compete in organic search - what should my strategy be?

  • Am I measuring the right KPIs? What should my OKRs be?

  • Should I really be bidding on my own brand in Google Ads?

  • If I switched off brand bidding, what would happen?

  • What does an effective combined paid and organic search strategy look like? 

  • I'm putting a lot of resource into content production, but it doesn't seem to be 'doing' anything for the business. Is that normal? How can I use content to drive engagement?