Common SEO Mistakes Start-ups (and everyone else) make

SEO mistakes for starts-ups can be costly and take time to put right.


We look at the most common mistakes that start-ups make when it comes to their SEO strategy so that you can avoid them in the future.

At Seeded Digital, we advocate the importance of a solid search engine optimisation strategy to boost and support your direct-to-consumer (D2C) online commerce plans.

Whether you're just starting out, bootstrapping or Series A funded - your business needs to be found by customers and being discovered via Google organic search should be a key objective for your brand.

We know that SEO can be tricky and done wrong, can actually damage your brand.

So avoid these mistakes, keep your housekeeping in check and make sure you have a healthy SEO strategy in place.

1. Lack of Keyword Research


Keywords are search terms that your customers type in search engines while searching for a particular a Google works to match the search term of a user with the best possible match on the internet.

Keyword research is the process of finding and researching search terms that users enter into search engines when looking for products, services or general information. Keywords are related to queries, which are asked by users in search engines.

It’s an important part of any SEO strategy, but one of the biggest mistakes a start-up can make is to approach it like a one-and-done exercise, or not do it at all!

A lot of start-ups will perform an initial keyword research run so they know what to target during the start of their business but miss the chance to expand on this research to identify and explore new opportunities to rank in search results.

Other start-ups don’t perform any keyword research at all.

You might introduce a new service, product range, or extend your business or change your scope. You might learn more about how your target audience is searching for you and your related products. You may identify a market you can better compete in or invest more time building your digital footprint.

Acting on this information is crucial in growing your SEO strategy, so don’t forget to regularly review
your keywords.

An important point to understand is the more appropriate your keyword research is, the closer you are to your potential customer. A strong keyword research strategy allows you to be able to figure out which search terms work best for your product pages, content and website pages.

Also – don’t ignore long-tail keywords.

The appeal of high-volume search terms is clear, you have the chance to be viewed by a significant audience and they’re the keywords that are the most obviously linked to your business. However, it’s a huge SEO mistake to only target these keywords and ignore more niche, long-tail keywords. Yes, these words tend to have much lower traffic, but the competition is much lower too, so you’re more likely to appear. If there is an opportunity to position and own a market, do it.

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2. No Proper Content Strategy


Many Start-ups make the mistake of not feeding in keyword research into a proper content strategy, rather setting up basic product and web shop pages with limited content around them, to drive traffic to these pages through paid media or social media channels.

We understand why this happens. Budgets are small and time resource is tight. The temptation is to try to become as profitable as possible, as quick as possible, without considering the big picture. And while it is tempting to take shortcuts and splash high volumes of low-quality content on your website, buy low quality links and throw money at Paid Adverts – long term this won’t bring in sustained traffic.

Google has gotten very strict on quality content indicators and will penalise you if you plaster your website with low relevant and low value content with your brand becoming impacted negatively as a result.

SEO should be a key part of your content strategy. Content marketing and successful marketing is data driven. Once you have finalised your keywords, you must plan for your content. As you create content to go on your website, demonstrating your expertise and authority on your product, the industry and your customers themselves.

Content should be original, and keyword driven. Again, a lot of start-ups fall down with time constraints, cutting corners with duplicated content and using the same page titles. Google will punish you for this and you will lose rankings.

Also remember the structural content strategy side of things including metadata, content models, taxonomy, and sitemaps. This is for better user experience for customers and Search Engine Bots (like GoogleBot) to scroll your pages for content information.

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3. Having A Single Page Website

The crux of your digital presence is to meet your potential customers online and let them know the products or services you offer. Our aim should not only be to satisfy the search engine’s scrolling system but to facilitate our actual visitors.

Most start-ups ignore the user experience while putting more stress on complex UI/UX design. Others just opt for a single page with the most basic information. This hampers the overall session duration and increases the bounce rate of your website. Internet marketers use bounce rates to analyse traffic on a particular website.

Bounce rate is an analytics indicator of the percentage of visitors who enter a site but then leave without viewing other pages within the same site.

Remember your website is the virtual representation of your company. So, your website should concentrate on being simple and easy to navigate as an interface, ensure proper page linking to facilitate users to navigate from one page to another with ease. It should educate visitors about the products and services offered and help them take actions to purchase.

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We hope you're enjoying our take on Common SEO Mistakes.  If you would like to find out more about working with Seeded Digital, please feel free to get in touch via our contact form at the bottom of this page or email us via info@seeded.digital.

4. Not conducting a proper SEO Audit


By conducting a proper SEO audit you can start your SEO path in a right direction.

SEO takes time.

It gives you enough scope to take action to rectify your SEO strategies. To understand your website’s SEO strength, it is always recommended to perform a site audit. It will help you unearth the SEO mistakes you have been doing and will guide you to take actions to rectify such mistakes and boost your digital growth.

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5. Forgetting about Link Building

Link building is a misunderstood SEO practice!

Many Start-ups see it as another form of spam (and of course, it can be if it’s not done right) but, Link Building Strategies have changed a lot over the last 10-15 years.

There are many ways of building links that can be extremely beneficial, especially for start-ups. By engaging with your community, finding opportunities for guest posting, and generally finding ways to join the conversation, you can start to create a positive link building strategy that won’t cause damage to your site.

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Conclusion

Remember that SEO is for the long term

You won’t see results in a few short weeks and any agency promising you that is not worth talking to. However, you can make things move along more smoothly by establishing your authority in your niche.

You want to be the go-to in your niche for matters related to your products and services, ensuring steady traffic to your website and engagement with your social pages. Authority comes with time.

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Talk to us about your business

Email: info@seeded.digital

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​About Seeded Digital

We're a small and fiercely independent search marketing agency with our own unique way of doing things. We enjoy working with like minded start-ups, scale-ups and SME’s who prioritise getting things implemented and getting results. We're based in London and service clients UK-wide.