Links & resources from & related to the deck
Moz: What is a SERP? - https://moz.com/learn/seo/serp-features
Google: How Search Works - https://developers.google.com/search/docs/beginner/how-search-works
Google: Ranking Systems Guide - https://developers.google.com/search/docs/appearance/ranking-systems-guide
Google: E-E-A-T - https://developers.google.com/search/docs/fundamentals/creating-helpful-content#eat
SEL: How Google uses NLP to understand queries - https://searchengineland.com/how-google-uses-nlp-to-better-understand-search-queries-content-387340
SEL: How Google may identify authors through E-E-A-T - https://searchengineland.com/google-identify-evaluate-authors-e-e-a-t-395639
SEL: How Google may evaluate E-E-A-T algorithmically - https://searchengineland.com/google-eat-possible-evaluation-signals-382799
Academic paper: founders explain Google and PageRank - http://infolab.stanford.edu/~backrub/google.html
OpenAI: ChatGPT - https://chat.openai.com/
Google's "Project Magi": all-new AI based search engine in development - https://searchengineland.com/google-planning-new-search-engine-while-working-on-new-search-features-under-project-magi-395661
Get the presentation deck
Sign-up to receive our occasional emails & we'll send it on over.
By filling out this tiny form and clicking 'sign up' you're giving us permission to email you with our marketing material (this kind of stuff is our marketing material). You'll be able to unsubscribe at any time via any of the emails we send, and we'll not be passing your data to any third parties... because we're not like that. We're hoping that's something you can live with. Thank you so much for checking out our content - we really appreciate it, in particular if you came to see us on the day (you fabulous person, you).
IN A SEED POD
We deliver SEO smarts for SMEs that either have an eCommerce or B2B lead generation website.
If that's you, drop us a line and let's get growing.
CONTACT US
ADDRESS
20-22 Wenlock Road
London
N1 7GU
