Links & resources from & related to the deck
Moz: What is a SERP? - https://moz.com/learn/seo/serp-features
Google: How Search Works - https://developers.google.com/search/docs/beginner/how-search-works
Google: Ranking Systems Guide - https://developers.google.com/search/docs/appearance/ranking-systems-guide
Google: E-E-A-T - https://developers.google.com/search/docs/fundamentals/creating-helpful-content#eat
SEL: How Google uses NLP to understand queries - https://searchengineland.com/how-google-uses-nlp-to-better-understand-search-queries-content-387340
SEL: How Google may identify authors through E-E-A-T - https://searchengineland.com/google-identify-evaluate-authors-e-e-a-t-395639
SEL: How Google may evaluate E-E-A-T algorithmically - https://searchengineland.com/google-eat-possible-evaluation-signals-382799
Academic paper: founders explain Google and PageRank - http://infolab.stanford.edu/~backrub/google.html
OpenAI: ChatGPT - https://chat.openai.com/
Google's "Project Magi": all-new AI based search engine in development - https://searchengineland.com/google-planning-new-search-engine-while-working-on-new-search-features-under-project-magi-395661
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