While there are risks to online retailers who don’t apply the right strategy and model to deliver a strong digital value proposition, what is clear is that the traditional UK retailers have had a hard time of it already, even before the pandemic, with increases in rents and a steady loss of footfall. The rise of online shopping and direct to consumer channels is a tipping point.
Arcadia and Debenhams were among the 54 retailers that collapsed in 2020 – the largest loss from the British High Street since the financial crisis of 2008. To survive, retailers need to innovate smartly, swiftly and in-line with shoppers buying behaviour. Preserve the physical high street if they can, but now is the time to capitalise on a new digital high street where customers now increasingly shop.
Who’s at risk? Anyone with high costs and lacking a solid D2C Strategy.
Digital first direct to consumer start-ups, scale-ups and SMEs without the baggage of physical retail stores hold the advantage. Those with blended distribution channel strategies, who understand how best to maximise their D2C presence are in strong positions.
In this new retail ecosystem, to ensure your brand is best placed to thrive and grow, a solid direct to consumer model that understands how customers engage, trust and want to buy your products is essential. Practically this means having a fool-proof SEO, content and digital marketing strategy to bring them in.
In this article, we dive into the D2C Model and examine how SEO and digital marketing are critical to its success.