We've got Girl with Balloon, Banksy's most famous artwork.
So, let's look at the anatomy of this particular search result and we can see that we've got the organic starting straightaway. Wikipedia at the top. People also asked, so these are links off to featured snippets for other search results. So if you search those terms, you would get this kind of result at the top or a variation on this.
Position zeros and it's also populated with things, FAQs, that kind of content. Video is in there, and then we've got more conventional search results down here. Got some interesting bits here. These are anchor links, so taking you to either different pages within Wikipedia, or more likely, these are actually anchor links on that page. They'll take you to specific points on that page.
We've then got the knowledge panel, which is essentially Google's way of organising. It's like a separate database of how Google organises its own brain. Google has gained a huge understanding of entities out there so it knows that Girl with Balloon is actually Balloon Girl. And that is an entity, a piece of artwork, and that it is by Banksy, another entity that is an artist. And that artists are other entities. It's creating of association between different entities.
So when it picks up that you're looking for an entity that it recognises, it triggers a knowledge panel result, because Google thinks “I know some stuff about this” It's because it's useful to show you those additional pieces of information.
So you have got the Knowledge Panel down the result the side here.
We have paid search happening.
Often you can see we have ads appearing on the side here. Obviously, we're familiar with these, you can even have text ads appearing at the top.
At the bottom, we've got pay Google Shopping ads appearing across the top and so on.
And so what we have is an integrated search result. There are many different components of the search result. There are paid aspects and there are organic aspects.
Paid is obviously given the precedents at the top that's the business model, that's Google's business model. And then the rest of the real estate is given over to organic.