So when you are starting out, cash flow is king.
If you are a young business, cash is king in terms of getting going. SEO is not the thing you want to chuck a load of money into at that point. Because if you're looking at a cost benefit or an opportunity cost - what you need is sales at this point. So that's what the paid channels are great for.
Paid media at this point is great, because you can set up a good ad campaign and drive people to your site, and they can be buying things. That's great.
So you should be getting the SEO basics right at that point, because you want to set the right foundation.
So if we do have time to create some content, understand the reason why we are creating that content. What is its job is and how is this going to be interlinked with the rest of the website.
Understanding what the job of a piece of content is, when you're creating it, means you're less likely to waste time creating that content.
Then once your cashflow is up and running, and there is some money to invest in marketing, then that's the time to start to think about SEO.