Sometimes it is a bit of a revelation to people, but when you're searching Google, you're not actually searching the naive Internet of everything that's out there, you're searching Google's copy of it.
Google is a website, it's got all this information, and it's presenting you that information, just as you would go on our website and you click on the menus and whatever else. It's their version of what's out there.
So basically, all of that rendered content needs to be arranged and put into an index.
So we're starting to think now about a library on a sort of a biblical scale, in terms of how the books are organised. And then you have an indexation system to go and access them, and they might be notes around the indexation system to say this book is on this particular topic area and is covered in this area over here etc. There is this indexation that goes inside the rendered pages.
So the rendered pages go into the library, Google's index, and then they go in there with a whole bunch of other information, which Google pulls from the page.
So it then starts passing over as it processes the language on there. It looks at the assets, looks at the targeting, so then effectively creates its own crib sheet for each page that it finds.
And that then helps with the next process, so that it's at this point that all of those pages, all those millions that are pages that are in there, then have the ranking algorithms run over the top.
So that's when you hear about all these sort of hundreds of signals that Google uses for ranking, that's what is happening.
At this point, the webpage, YOUR webpage, has passed through this system.
And from that, it's, deemed OK.
Google will go "Well, this page is about this thing, and I think it's relevant to that subject, and its authority around that subject is this Good. And, therefore, I will rank it in this position when someone searches for the key term pertain to this page."
That's pretty much it, in terms of what's involved.
It's a multi-stage process, where you get from your putting content out there, to Google accessing it and ranking it effectively, and the signals involved and so on and so forth.